🟠 Are Your Google Ads Chasing the Wrong Goal?

PPCdigest Weekly Hi, One of the easiest ways to lose money in Google Ads? Letting default conversion goals run the show. It feels efficient—one neat goal across your whole account. But here’s the truth: it’s killing your performance. Because not every campaign is meant to do the same thing. Yet Smart Bidding is treating them like they are. Imagine your top-of-funnel campaigns optimized for purchases... instead of signups. Or your lead gen ads chasing buyers… instead of actual leads. That’s...