🟠 4 PMax audience signals mistakes

PPCdigest Weekly Hi, Performance Max is supposed to simplify your life… so why does it feel like you're burning budget without clarity? Setting up PMax is easy — but getting it to perform without waste? That’s where most advertisers go wrong. The problem isn’t the algorithm — it’s how you're feeding it signals. From treating Search Themes like keywords, to skipping your own customer data, to overloading audience signals… these simple missteps could be quietly draining your ad spend. Imagine a...