ABOUT 3 HOURS AGO â˘Â 1 MIN READ
đ What Is the dataLayer?
PPCdigest Weekly Hi, it's Rokas here, with the latest post about dataLayer. Behind every smart tracking setupâwhether itâs Google Ads, GA4, or Facebook Pixelâthereâs one invisible engine quietly doing all the heavy lifting: the dataLayer. It doesnât look like much. Just a few lines of JavaScript. But it lets all your platforms understand exactly whatâs happening on your siteâwhat pages are viewed, what products are added to cart, who signed up, and more. Instead of setting up every tool from...
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