Hi,
Ever felt like your automated bidding campaigns just don’t learn fast enough—no matter how many tweaks you make? You’re not alone. When conversions are low, even Google’s AI can hit a wall.
The truth is, Smart Bidding needs data to make smart decisions. Without at least 30–100 conversions per month, your ROAS and CPA strategies are flying half-blind. That means wasted spend, slow learning, and frustrating performance plateaus.
But there’s a powerful (and surprisingly underused) fix: Portfolio Bid Strategies. Instead of starving each campaign for data, you let multiple campaigns share the same learning. Suddenly, the algorithm has a richer conversion pool—and your performance can take off.
I recently tested this approach and saw higher ROAS, more conversions, and lower costs—instantly. Curious how it works and when to use it?
​
Continue reading...