Hi,
You’re running A/B tests in Google Ads—great. But what if those tests are quietly costing you money… even when the numbers look good?
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Too many marketers fall into the trap of trusting surface-level metrics like conversion rate or CPA. But here’s the twist: a winning test based on those can still lead to lower revenue. That’s exactly what happened in a recent test I ran—on the surface, the new landing page looked like a loser. Until we checked the one metric that really mattered…
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You don’t want to spend weeks optimizing for better conversions, only to realize you’ve actually been optimizing away your profit. Understanding which metrics to trust can be the difference between scaling your success—or scaling a failure.
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