Hi,
Target ROAS in Performance Max sounds like a dream — “Set your ideal return, and Google will deliver.” But what if that high ROAS is quietly killing your growth?
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Many marketers see impressive efficiency metrics… while revenue stalls. Why? Because the algorithm starts chasing only easy wins — remarketing, brand traffic, repeat buyers — while new customer acquisition flatlines. Worse, inaccurate conversion data can send your bids in the wrong direction entirely.
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In 2025, Google has given advertisers more visibility and control than ever before — but if you’re not adjusting your ROAS strategy based on true profit signals, you’re leaving growth on the table. From better campaign segmentation to smarter value tracking, there’s a way to scale without suffocating your reach.
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