Hi,
Performance Max can look like a winner… right up until it’s quietly draining your budget.
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You launch, you see impressions, a few conversions, and think you’re on track. But under the surface, PMax could be funneling spend into cheap wins — branded clicks, remarketing, low-quality leads — while starving you of the growth you actually want. The worst part? Google’s dashboard won’t wave a red flag until your ROAS is already slipping.
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Imagine spotting the signs before your client calls asking why sales are flat. Knowing exactly when PMax is coasting on “easy” conversions, and how to pull it back into real growth mode. That’s the difference between campaigns that scale profitably and ones that quietly burn out.
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I’ve broken down the 10 red flags of PMax Burnout — and how to build a campaign immune to it.
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