Hi,
Click-through rate looks solid. Your CPCs are manageable. And yet… conversions are dead in the water. So you start tweaking keywords — again. But what if the real issue isn’t your targeting?
Most marketers default to keyword adjustments when Google Ads underperform. But keywords don’t create action — they reflect intent. If your offer doesn’t match that intent or fails to spark urgency, no amount of keyword fiddling will save you.
​
Imagine turning your “meh” landing page into a conversion machine — just by making your offer specific, compelling, and strategically aligned with what searchers are actually looking for. We’re talking simple rewrites, offer positioning tweaks, and trust-building elements that actually move the needle.
​
Before you dump more budget into “keyword optimization,” read this and find out if your offer is the real leak in your funnel.
​
​Continue reading...​