🟠 #1 AB testing pitfall in Google Ads

PPCdigest Weekly Hi, You’re running A/B tests in Google Ads—great. But what if those tests are quietly costing you money… even when the numbers look good? Too many marketers fall into the trap of trusting surface-level metrics like conversion rate or CPA. But here’s the twist: a winning test based on those can still lead to lower revenue. That’s exactly what happened in a recent test I ran—on the surface, the new landing page looked like a loser. Until we checked the one metric that really...