🟠 The #1 Search + PMax Mistake (Even Pros Make)

PPCdigest Weekly Hi, If you’re a performance marketer running both Google Search and Performance Max (PMax), here’s a hard truth: if they’re not tightly coordinated, they’re likely competing—not complementing each other. PMax is powerful. It reaches across all Google channels with AI-driven targeting. But without smart exclusions and bidding alignment, it can cannibalize your top-performing Search traffic—especially on branded terms. That means you’re paying more for conversions you were...