🟠 How I’d use Google Ads AI if I had to start from scratch

PPCdigest Weekly Hi, Google Ads isn’t what it used to be. Manual control is out — and AI is running the show. That’s good and dangerous. Sure, automations like Smart Bidding can boost performance — but others silently drain your budget while you watch “efficiency” reports. Google’s AI doesn’t know your profit margins, product launches, or brand risks. And if you trust it blindly? It’ll optimize for the wrong goals. The smartest PPC pros aren’t fighting automation — they’re mastering it. They...