🟠 What Is the dataLayer?

PPCdigest Weekly Hi, it's Rokas here, with the latest post about dataLayer. Behind every smart tracking setup—whether it’s Google Ads, GA4, or Facebook Pixel—there’s one invisible engine quietly doing all the heavy lifting: the dataLayer. It doesn’t look like much. Just a few lines of JavaScript. But it lets all your platforms understand exactly what’s happening on your site—what pages are viewed, what products are added to cart, who signed up, and more. Instead of setting up every tool from...