Hi, it's Rokas,
You visit the website and then see their ads everywhere all the f**** time. Even worse, you buy from them and still see their ads for the same product.
This is retargeting done badly. I don't think I can call it "done" in any way.
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Retargeting is great; few could argue that.
But the goal is not to blast your ads to everyone who visits. It's a fine line between
"oh yeah, I wanted to buy that"
and
"oh shit, these ads again"
And while retargeted visitors are 70% more likely to convert than new audiences, improper frequency management can lead to 46% of users ignoring ads and 37.8% developing negative brand perceptions.
In other words, you can ruin your retargeting with ad frequency.
So where do you draw the line?
How much exposure is too much?
​Continue reading...​
