21 DAYS AGO • 1 MIN READ

🟠 The Perfect Retargeting Ad Frequency

profile

Unlock your Google Ads growth

Subscibre fof FREE 👇

Hi, it's Rokas,

You visit the website and then see their ads everywhere all the f**** time. Even worse, you buy from them and still see their ads for the same product.

This is retargeting done badly. I don't think I can call it "done" in any way.

Retargeting is great; few could argue that.

But the goal is not to blast your ads to everyone who visits. It's a fine line between

"oh yeah, I wanted to buy that"

and

"oh shit, these ads again"

And while retargeted visitors are 70% more likely to convert than new audiences, improper frequency management can lead to 46% of users ignoring ads and 37.8% developing negative brand perceptions.

In other words, you can ruin your retargeting with ad frequency.

So where do you draw the line?

How much exposure is too much?

Continue reading...

NOTEWORTHY LINKEDIN POSTS

  • Nobody cares what you say about your business. [link]
  • Most startups waste thousands on the wrong tools. [link]

Till next time,

-- Rokas

113 Cherry St #92768, Seattle, WA 98104-2205
Unsubscribe · Preferences

Unlock your Google Ads growth

Subscibre fof FREE 👇