Hi,
Ever paused a campaign because performance looked “off”… only to regret it later?
The truth is, your data might be lying to you. Google Ads doesn’t show the full picture right away. Conversions can take days to report, and Smart Bidding needs time and data to do its job right. But if you make changes too soon, you're forcing it to start from scratch again.
That means what looks like a bad CPA or ROAS might actually be solid performance, still in progress.
Without understanding conversion cycles, reporting delays, and learning periods, you could be cutting campaigns that are about to take off.
Don’t let lagging data lead you into bad decisions.
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