Hi,
One of the easiest ways to lose money in Google Ads? Letting default conversion goals run the show.
It feels efficient—one neat goal across your whole account. But here’s the truth: it’s killing your performance. Because not every campaign is meant to do the same thing. Yet Smart Bidding is treating them like they are.
Imagine your top-of-funnel campaigns optimized for purchases... instead of signups. Or your lead gen ads chasing buyers… instead of actual leads. That’s what happens when you let Google decide what matters. And the result? Useless conversions, bloated costs, and a strategy built on noise.
Discover how campaign-specific goals can flip your results—from 116 empty leads to 6 real ones that actually converted.
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