Hi,
Well, at the end of this week I'm going to Scotland. A road trip we planned before the pandemic hit. Excited!
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Google has released updates on PMax, revealing more stuff that was "black boxed".
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They’re rolling out channel-level reporting inside PMax campaigns — yes, actual data for Search, YouTube, Display, Gmail, Discover, and more. You’ll now see what’s driving results, without relying on messy scripts or guesstimates. Plus, full search term visibility and improved asset reporting are on the way, giving you a level of control we’ve only dreamed of… until now.
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But here’s the kicker — while these updates are a big win, some crucial levers (like per-channel bidding or easier exclusions) are still missing. And of course, Google still wants you to focus on total performance, not what each channel is really doing behind the curtain.
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See what’s new, what’s still missing, and what it means for your campaigns.
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