Hi,
If you've ever felt torn between control and scale in your Google Ads strategy, you're not alone.
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The rise of Performance Max campaigns promises automation and reach — but it comes at the cost of transparency and fine-tuning.
Meanwhile, traditional Shopping campaigns offer manual bidding and clear segmentation, but can stall your growth if mismanaged.
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Imagine being able to master both approaches: scaling revenue and maintaining control over your best products.
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In my latest post, we break down when to use Shopping vs. Performance Max, how to structure your campaigns, and critical tips for real optimization — no guesswork needed.
​Continue reading...​