Hi,
If you’re a performance marketer running both Google Search and Performance Max (PMax), here’s a hard truth:
if they’re not tightly coordinated, they’re likely competing—not complementing each other.
PMax is powerful. It reaches across all Google channels with AI-driven targeting. But without smart exclusions and bidding alignment, it can cannibalize your top-performing Search traffic—especially on branded terms. That means you’re paying more for conversions you were already winning.
The good news?
When Search and PMax work in tandem—with aligned audiences, clear budget roles, and defined keyword strategies—you get full-funnel coverage, smarter prospecting, and real growth without inflated CPA. You keep control and gain scale.
In my latest 4000+ word post take a look inside how top e-commerce brands in 2025 are structuring their PMax + Search strategies to avoid overlap, protect ROAS, and drive incremental value.
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