You’ve proven your offer works. Your ads are profitable. You’re ready to scale. So you increase the budget… and suddenly, everything breaks.
CPAs spike. Conversion rates drop. What was once a reliable machine now feels like it’s spinning out of control.
It’s frustrating—because you’re doing what all the "growth hacks" say: increase budget, expand targeting, automate more.
But the results? Inconsistent at best, a money pit at worst.
If this sounds familiar, you’re not alone. Most paid media efforts don’t fail because the ads are bad—they fail because scaling changes the rules of the game.
Want to know what actually works when you need to go from $1k/day to $10k/day without burning the whole thing down?
Here’s what you need to know:
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