Well, I was sick all week 🤧. That was fun!

Let’s be real—getting new customers used to be easier. You’d run a few ads, drive traffic, and a decent chunk of it converted.

But now? Ad costs are climbing, competition’s fierce, and your customer acquisition cost (CAC) keeps going up.

And even if your product is great and your offer is solid, it’s starting to feel like you’re spending more and getting less.

The frustrating part? You can’t stop advertising—but you can’t maintain a high CAC, either.

That’s where email comes in.

Most people don’t convert on the first visit anyway, so why are you trying to make the sale right away?

There’s a smarter play: use your ads to collect emails, then follow up for free. Build trust. Educate. Sell later—without burning your ad budget.

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• Most apparel brands are bleeding money. Quietly. [link]​
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