Hi, it's Rokas,
Does this happen to you: You want to launch your campaigns, and someone (I hope not you) suggests using the home page as the landing page because of *reasons*?
You might think, maybe it's OK. It looks great, it works for other sources of traffic, and we spent a lot of time designing it. It has everything the user might need. It is a Home page, after all.
Here’s the painful truth: You might be sending them to the wrong page.
Most businesses make a costly mistake—they send ad traffic to their homepage, thinking it will do the job.
But homepages aren’t built to convert; they’re built to introduce. And that small misstep could be silently draining your ad budget, wasting every click you’re paying for.
So how do you fix it? How can you turn those lost visitors into conversions?
Let’s break it down.
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