You’ve probably done it—added just one more keyword, just one more headline, hoping it’ll finally make your ad click.
But here's the twist: more isn’t always better.
In fact, most ads flop not because they’re too short… but because they’re trying too hard.
If your ads aren’t getting clicks, impressions, or conversions, the problem usually isn’t your budget—it’s your message.
The truth? Strong ads are about clarity, relevance, and a little bit of psychology. That’s it.
I'll explain exactly what makes a Google Ad perform—and how to write them with less fluff and more impact.
​Continue reading...​