Hi,
Google just dropped “AI Max” — and it’s already dividing the PPC community.
At first glance, it sounds like a win: more reach, smarter targeting, dynamic creative. But dig deeper, and it starts to feel like déjà vu — another “optional” automation that quietly shifts control away from you.
Advertisers are asking: Is this innovation or just a rebrand of features we already had?
Expanded matching, keywordless targeting, final URL expansion… Sound familiar?
If you’ve ever had a campaign derailed by “smart” defaults or vague settings, you’ll want to read this breakdown. Especially before AI Max gets silently switched on in your account.
Don’t let automation catch you off guard.
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