Hi, it's Rokas,
Imagine this: You’ve spent hours perfecting your landing page—sleek design, eye-catching colors, and all the latest UI tricks. You hit publish, expecting a flood of conversions, but… crickets.
Traffic is there, but conversions? Barely any. Frustrating, right?
Here’s the thing...
While design grabs attention, it’s your words that make people act.
The right headline, the perfect CTA, or that one line that hits a pain point can be the real difference between bounce and buy.
So, when it comes down to it, what actually matters more—how your landing page looks or what it says?
And that question has been answered!
Data shows that copy has twice the impact of design on landing page conversions.
A machine-learning analysis of over 36,000 landing pages across 16 industries proves that while design supports user experience and brand perception, it’s the copy that drives action.
Continue reading...
