THIS WEEKS POST

Hi,

You may have noticed ads in the newsletter. Yes, I know, who likes those. But I'm just testing them 😎.

The newsletter is free, and it costs you nothing to click on the ad. I think I get about $0.20 per click. Maybe it will cover my email provider costs🤷‍♂️ Appreciate if you decide to click.

Back to business. Black Friday is around the corner, and I guess you will have some preparations to do.

So, Today's post is all about that.

• Should you get involved at all?
• How to update your Search Ads?
• Unpausing keywords
• Budget and bidding
• Display remarketing
• Prepare your shopping campaigns and PMax
• What to do after Black Friday.

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​How to prepare Google Ads for Black Friday?​

TODAY'S SPONSOR

🎥 NEW ON YOUTUBE

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Other videos:

• ​Watch this before using broad match in Google Ads​
• ​25 Most Common Google Ads Mistakes​

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COOL FINDS

• Google Expand Travel Feed in Search Ads ​link>>.​
• Google To Sunset Sitelinks Search Box In November Link>>​
• X changes blocking, and people flee to Bluesky. Link>>​
• New Google Shopping with AI. Link>>​

ON A LIGHTER SIDE

THAT'S IT FOR TODAY

Before you go: Here are 2 ways I can help

​The Google Ads Playbook - If you’re a business owner, employee, or freelancer, this might be the book that will change your game.

​A private call - to see if your Google Ads can perform better.

HOW DID I DO?

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