Hi, it's Rokas,

In today's issue:

• New post: Use Google Auction insights to beat your competitors.
• Search Will Change Profoundly In 2025
• Google Rolls Out One-Click Event Tracking In GA4.
• New Google dating policy
• Quick ad tip.

WATCH IT

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Other videos:

• Google Ads Assets Explained. Watch>>​
• Google Ads keyword research in 2025. Watch>>​

THIS WEEKS POST

Use Google Auction insights to beat your competitors

Google Search Ads are based on auction, meaning several advertisers might be bidding for the same keywords. As a result, some keywords have less competition as they might be too niche or have low traffic. But for popular keywords, the competition is fierce.

If you’re an advertiser using Google Ads to promote your business, it’s essential to understand what your competitors are doing. The Auction Insights tool gives you valuable insights into how other advertisers bid for keywords that match yours.

​Use Google Auction insights to beat your competitors​

COOL FINDS

• Search Will Change Profoundly In 2025. Link>>​
• Google Rolls Out One-Click Event Tracking In GA4. Link>>​
• Google to launch new Dating and Companionship Ads policy. Link>>​

QUICK TIP

The text in your ads should be read and understood easily. Use the Hemmingway app to rewrite the text so it is rated at grade 9, which is the adult average readability.

Here's a description of the ad and how it sounds with a lower grade:

THAT'S IT FOR TODAY

Before you go: Here are 2 ways I can help

​Search Ads Master class - Learn to confidently set up and manage Search campaigns without the steep learning curve in only 4 weeks.

​Free Account audit call - to see if your Google Ads can perform better.

HOW DID I DO?

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