Hi, it's Rokas,

In today's issue:

• New post: Optimizing campaigns with Locations
• X Offers Ad Credit Matching to Shopify Merchants.
• 10 Sales-Boosting Holiday Strategies for PMax.
• Cool billboard ad.
• Quick ad tip.
• Search Ads Masterclass is 30% off until Friday.

THIS WEEKS SPONSOR

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NEW ON YOUTUBE

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Other videos:

• Google Ads Assets Explained. Watch>>​
• Google Ads keyword research in 2025. Watch>>​

COOL FINDS

• X Offers Ad Credit Matching to Shopify Merchants. Link>>​
• 10 Sales-Boosting Holiday Strategies for PMax. Link>>​
• And this cool billboard ad from forever ago:

QUICK TIP

Your ad's job is to A.C.E it:
​
👉 (attract) Attention
👉 (get) a Click
👉 (set) Expectations
​
And this ad does it perfectly...

THIS WEEKS POST

Optimizing campaigns with locations

Location targeting is one of the most overlooked settings in Google Ads. Advertisers look at location as a part of the target audience. Hence, most of them specify a country and never look back.

And that could be a mistake...

Locations in Google Ads can do more than that. It can be used to optimize your campaigns, reduce spend and CPA, and increase your ROI (return on investment).

​Optimize campaigns with Google Ads Location Targeting​

THAT'S IT FOR TODAY

Before you go: Here are 2 ways I can help

​Search Ads Master class - Learn to confidently set up and manage Search campaigns without the steep learning curve in only 4 weeks.

​Free Account audit call - to see if your Google Ads can perform better.

HOW DID I DO?

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