THIS WEEKS POST

Hi,

From the survey I conducted (which you can still participate in here), I learned that about 40% of you are using Display ads. This is pretty big, considering that they rarely yield good results.

I scribbled a few words on how I approach Display ads; maybe you will find something you can adopt.

• How to set up a campaign
• Targeting options explained
• Creating ads with AI or just from your website
• Optimizing Display campaigns

​How to leverage Google Display Ads?​

🎥 ON MY YOUTUBE CHANNEL

• ​How to use Custom Columns​
• ​How to fix (organic) Google Ads name in GA4?​
• ​Remove draft campaigns in Google Ads​

COOL FINDS

• Campaign-level negative keywords for PMax this year. Finally! ​link>>.​
• What you can learn from 8000 YouTube Ads Link>>​
• AI-powered video on Amazon Ads [video] Link>>​

NEWSLETTERS I READ

• The Story Grid. How to write stories readers love. Link>>​
• BookBub. Free & Discounted Bestselling Ebooks Link>>​
• Stand The F*ck Out Link>>.​

THAT'S IT FOR TODAY

Before you go: Here are 2 ways I can help

​The Google Ads Playbook - If you’re a business owner, employee, or freelancer, this might be the book that will change your game.

​A private call - to see if your Google Ads can perform better.