THIS WEEKS POST

Hi,

A/B testing is one of the best ways to increase conversions without increasing your spending or CPA.

Nothing in your Google Ads account should be changed without it first being tested. I know people want quick results, but the key is understanding what drove those results so you can replicate the process.

This is where the testing framework comes in.

• What are A/B tests?
• A bad hypothesis can break your test. How to write a good one?
• Set the right test duration.
• What is statistical significance, and why should you care?
• My testing documentation template.
• Testing ideas for your campaigns.

​

​How to develop Google Ads testing strategy for 2025​

🎥 NEW ON YOUTUBE

​

Other videos:

• How to Prepare Google Ads for Black Friday? Watch>>​
• Overlooked Google Ads Settings Wasting Your Budget. Watch>>​

COOL FINDS

• Call ads are being upgraded to RSA format.​
  ​Link>>.​
• Google Pilots Business (site)links. Link>>​
• Travel feeds in Search Ads. Link>>​
• Easier video testing in Google Ads. Link>>​

THAT'S IT FOR TODAY

Before you go: Here are 2 ways I can help

​The Google Ads Playbook - If you’re a business owner, employee, or freelancer, this might be the book that will change your game.

​A private call - to see if your Google Ads can perform better.

HOW DID I DO?

How did you like today's newsletter? ⭐️ Love it 😒 It's fine. 👉 Do better